The Killing of Two Birds with One, Singular Stone

Please don't advertise.  Advertising is shotgun.  Advertising is shrapnel.  Advertising is guesswork.  It may hit something but, more often than not, the highly valued target is missed.  Meanwhile, additional resources must be mobilized in the desperate hope that something finally "hits" and justifies our foolish, hodgepodge adventure.

Instead, do marketing.  Marketing is a high-powered scope.  Marketing is a guided missile.  Marketing is high-level precision.  Marketing is strategy.  More often than not, a strategic marketing effort will isolate and capture your highly valued target (little, if any, collateral waste).

Marketing is also planning.  Strategic planning.  It is strategy (wholly based upon the value of strategic intelligence).  Real-time intelligence.  Intelligence compiled and organized so as to identify that which is "in demand" (again ... actionable data that is organized and systematized on a real-time platform).  That platform is the Google Ads platform (the king of local market data collection).

Google Ads, when properly systematized, is powerful.  It not only drives traffic but it also collects a wide variety of actionable intelligence.  More importantly, it's local intelligence.  It does two things very effectively.  Drives traffic (number one).  Collects data (number two).

Dentists need good, local intelligence.  Google Ads can be structured and organized so as to properly capture needed market data.  It is this kind of local market insight that can then be used for local market branding and local market messaging.  Again ... Google Ads does two things at once (when properly structured and properly organized).

Look no further than the Google Ads platform when trying to optimize your local prospecting efforts.  It's a powerful weapon and, yes, it "kills two birds with one stone."

Wishing You the Best!

Steve