We do local dental marketing. A prominent tool in our overall strategic arsenal has been the disciplined use of a Google Ads account. Did you know that a properly structured Google Ads account is the best local surveillance tool ever invented? Well ... yes ... I have to say ... without a doubt ... and once again I say emphatically yes ... Google Ads accounts are a marketing intelligence treasure (when properly structured so that data is strategically captured and organized).
Many dentists believe that Google Ads are primarily designed for a traffic boost to their website (and, yes, this is absolutely true). Google Ads do, indeed, drive traffic (but this is only the beginning). Google Ads can also drive phone calls. Google Ads can drive data. Google Ads can drive strategy. Google Ads can drive references. And ... Google Ads can do so much more (again ... when properly structured so that data is observantly captured and strategically organized). Google Ads can be the foundation for an entire marketing strategy (if and when it is properly utilized).
If local dental marketing is something that you feel might work for you (please don't hesitate to consider the myriad benefits of Google Ads Marketing). A traffic enhancement ... yes ... and so much more!!
Wishing You the Best in 2019
Steve
